bob ricca

Where design meets strategy

Product leader with 20 years of experience, 6 years guiding teams to create impactful products.

Check out my work

With AI changing how we build products, real progress still comes from understanding what problems our users face. That focus has guided my success over the years.

Highlights

Balancing business goals with customer value. Here’s what I’m all about.

Product Minded

I turn messy ideas into launches — uncovering what users need, prototyping fast, and building alongside engineering.

Collaborative

Connecting Product, Design, and Engineering by aligning on clear goals, purposeful design, and teamwork.

Impact Driven

Iterations that move the needle — better usability, higher engagement, clearer wins.

Adaptable

Moving fast, staying flexible, and focusing on outcomes over outputs.

Proven Leader

Led a multidisciplinary team of Product Owners and UX Designers for six years, delivering award-winning products that redefined the industry standard.

Ownership / Commitment

I don’t mind rolling up my sleeves — tightening workflows, smoothing experiences, and making things better.